Who is an Influencer?

Anybody and everybody who is impacting the purchase decision of an individual qualifies to be an influencer. An influencer can be user of your Brand or can be prescribe-rs, connected or even sympathisers of your Brand.

Who is a social media influencer?

In the context of Digital universe, we can say a Social media Influencer is the one who has established credibility in a specific industry, has access to a larger audience base and can persuade others by virtue of their authenticity and reach.Today, influencer marketing has become what social media was 8 years back.90% Brand custodians feel that influencers help them drive reach and engagement.

Why do marketers choose influencer marketing?

  • Better reach and engagement
  • An alternative for traditional advertising
  • Good medium for story telling
  • Better ROI ( return on investment) than other marketing mediums. Business are making 7 times returns on the monies they spend on influencer marketing.

I will say, let’s keep on influencing till we make a difference as all of us are Influencers. Let me know in comments how you have influenced anyone or anything in your life.

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